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GT3 Challenge Brazil spells out Porsche in Porsches on track

Earlier this month, the Porsche GT3 Cup Challenge Brazil took a break from punishing the pavement to spell the word “Porsche” in Porsches on Estoril's straight. The project took 23 hours of shooting and countless more in planning. Nearly 180 people were involved including drivers, Porsche GT3 Cup Challenge Brazil staff, engineers and mechanics, Estoril Circuit staff and others.

Volkswagen at the Paris motor show 2008

By Ben Whitworth Motor Shows 02 October 2008 10:16 Volkswagen is calling it a concept, but its new Golf GTI study is pretty much the real thing. Bar a few minor tweaks, what you see here is what will start rolling out of Wolfsburg in spring 2009. And to keep the eco brigade happy, VW also showed its new Passat BlueMotion II that comes with some astonishing economy figures.

Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.