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BMW 1 & 3 Series London 2012 Performance Editions

BMW London 2012 Performance Editions If you’re going to go the sponsorship route to promote your business, sponsorship deals don’t come much more high-profile than an Olympic Games. Or much more expensive. So the point is to use the association to created value in your business.

BMW i and Wallpaper* Megacity project

BMW i and Wallpaper* magazine have joined forces for ‘Sustainable Neighborhoods', a global project exploring how design and technology will serve in keeping megacities of the future moving. Students teams from each of the six chosen neighborhoods – from Los Angeles, Paris, London, Hangzhou, Berlin and Tokyo – have been tasked by the two companies, and their school course, to research their nearest megacity for a suitable case study to act as a catalyst for creative thinking about how short term cultural and technological evolution will have an impact on the way we live tomorrow. A series of workshops and in-depth discussions took place with students, tutors and members of BMW's global design team to examine the evolution of cities and research six different city zones, with the aim of defining a new infrastructural, cultural or social project that will scale seamlessly into the future.

Audi RS Q3 concept

Audi is set to present its latest concept car, the RS Q3, at Auto China 2012. The concept has been developed around the theme of ‘dynamic performance', with Audi lowering its body by around 25mm as well as widening it with sharp detailing in an attempt to explore the potential of the Q3 model series. The concept's single frame grille is bordered by brushed and polished aluminum trim, while the black grille insert features honeycombs that are slightly offset to each other deeper inside to create a 3D effect.