Tekonsha 2051 Battery Case on 2040-parts.com

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Concept Car of the Week: Opel CD (1969)

Despite its sophisticated suspension and spacious interior, Opel struggled to sell its big Diplomat luxury sedan. It was 1968 and Opel simply couldn't compete with Mercedes-Benz, the leader in that segment by far. Bob Lutz, then a young executive at GM Europe, thought of using the sedan's chassis to create a large GT Coupe in an attempt to boost both its sales and profile.

When car design meets Art Nouveau

Gray Design has revealed a new concept car called the Nouvair, inspired by the Art Nouveau design movement. The Nouvair, a retro-looking coupé complete with a long hood and trailing rear end, takes inspiration from the techniques and flowing lines favored by one of the pioneers of the movement, Czech painter and decorative artist Alphonse Mucha. Despite the release of five pictures, Gray Design didn't reveal any technical details, just confirmation of its name and its inspiration.