Tempo Direct Sight Conversion Capsule P/n Trm1 on 2040-parts.com

GM returns to Super Bowl, new ads upcoming for Camaro, Caddy

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

Subaru Impreza WRX STI R205 for JDM

The Subaru Impreza WRX STI launches in Japan Subaru has announced a limited run of 400  Subaru Impreza WRX STI 205 which will go on sale in Japan. It won’t please Subaru Impreza nuts in the UK as they’ll get no chance to get their hands on one, but for those in Japan it’s great news. Unlike the rather lame Subaru WRX STI Carbon (or Impreza Pipe & Slippers as we like to think of it), the R205 is hard-core. Subaru has plucked a chunk of bits from the ‘Spec C’ bin to create the R205.

Aston Martin Vanquish Volante (2013) at Frankfurt motor show

New models are coming thick and fast in Aston Martin's centenary year: here’s the drop-top Aston Martin Vanquish Volante. The soft-top flagship is the first convertible Aston with a carbon body, making the stiffest and most powerful drop-top it has ever built. Its 565bhp drivetrain has been taken straight from the Aston Martin Vanquish coupe – the most powerful Aston to date – but the Volante adds 105kg and an extra £6000 for a starting price of £199,995.