Tension Link Assembly - Mopar (52124830ad on 2040-parts.com

Hyundai: E4U Egg Car & Fluidic Sculpture in Motion

Hyundai has already made it clear that 2013 will be about ‘Brand Awareness’ rather than releasing a new raft of models and chasing ever increasing sales, so two Hyundai outings in the last week can be put down to their targeted aim of profile raising. In Milan, Hyundai are taking part in the Milan Design Week by showing an innovative light sculpture that has been inspired by Hyundai’s ‘Fluidic Design’ (even though Hyundai have already said that ‘Fluidic Design’ is being replaced by ‘Fluidic Precision’ as they aim to make their designs ‘cleaner) with an installation made up of 12,000 translucent spheres acting collectively on a screen, surrounded by high-power lasers and suspended over a pool of water. The ‘performance’ starts with virtual rain created by the lasers which form three-dimensional shapes, followed by an interactive segment where human interaction creates three-dimensional images by scanning for body warmth so visitors can manipulate what they see by using gestures.

Most drivers say no to toll roads

RADICAL Government proposals to privatise some roads in the UK and for companies to charge a toll have been rejected by drivers. Seventy-seven per cent of drivers say they would avoid toll roads and use another route to avoid paying to drive on a road. The government is considering handing over the running of some roads to private companies as part of the Infrastructure Bill as recommended in the Cook Report.

Infiniti FX50 by Sebastian Vettel breaks cover

Infiniti FX50 by Sebastian Vettel We still think it’s daft – Infiniti pouring money in to Red Bull F1 sponsorship – but if that’s what The PR powers that be at Infiniti want to spend their marketing budget on, they should get some payback from Red Bull. Which is why we’re being treated to the Infiniti FX50 by Sebastian Vettel. Or whatever moniker Infiniti decide to attach to this Limited Edition.