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A younger, sportier look for Mercedes-Benz pays off with U.S. customers

When it comes to design, Mercedes-Benz was long the conservative grande dame of luxury-car makers. Styling was understated and aimed at middle-aged buyers. But a shift toward sportier and more youthful styling, partly driven by U.S.

Wheel maker connects with exotic clientele via social media

Reaching potential buyers of custom wheels for exotic cars takes more than buying ads in magazines. Miami-based ADV.1 Wheels is building a business fueled by a social-media approach that includes car-forum interaction, photo shoots and short films on the Internet. The company launched a Facebook fan page in late March, has received more than 59,000 “likes” and aims for 100,000--at which point ADV.1 Wheels has promised to give away a set of the company’s Trakfunction wheels.

F1 drivers supporting Schumacher

F1 DRIVERS from around the world have wished Michael Schumacher a full recovery as he lies in a coma after a skiing accident in France. Martin Brundle, who was Schumacher's team-mate at Benetton in 1992 and 1993, tweeted: "Let's hope Michael Schumacher's ski shunt is not too bad and that he's totally fixable. He's a crazy brave skydiving/bike racing daredevil." Hours later, when the full extent of Schumacher's injuries had become clear, he urged: "Come on Michael, give us one of those race stints at pure qualifying pace to win through, like you used to.