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Study proves men prefer cars to women

MEN FEEL more emotion when looking at beautiful car design than they do when looking at beautiful women, new research has discovered. To coincide with the launch of its new Concept Coupe, Volvo carried out the study to see exactly what makes men and women tick when it comes to aesthetics. Images of the Concept Coupe, which has been designed to create a much more ‘expressive’ link to potential customers’ emotions, were shown to individuals who were wearing brain activity-measuring equipment in sequence with images of old or ‘ugly’ cars, crying and happy babies, plus images of people traditionally considered to be ‘beautiful’.

Renault Wind Roadster Gordini (2011) first official pics

At the 2010 Geneva motor show Renault unveiled the Gordini versions of  the Clio and the Twingo. So it should come as no surprise that one year on Renault’s planning to unveil the Wind Roadster Gordini at the 2011 Swiss show. But unlike previous Gordini models, there has been no go-faster Renaultsport version first.

Mercedes shows the future of crash protection

By Mark Nichol Motor Industry 09 June 2009 10:00 It might look familiar, but the Mercedes ESF 2009 concept is about as futuristic as they come. Ostensibly an S400 Hybrid, the car showcases the very latest Mercedes safety technology, some of which will be in mainstream models soon, and some of which is, frankly, pure fantasy mollycoddling. The concept will be officially unveiled next week, but CAR has already been to the company’s Stuttgart base for a sneak preview.