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Cadillac XTS 'choreographed' LED lighting explained [w/video]

The introduction of LED lighting into vehicle lamp graphics has seen manufacturers strive to create their own identifiable lighting signatures. Cadillac, for example, is looking to take this one step further with the introduction of LEDs throughout the XTS, rather than just within its light clusters. Designed to greet drivers through a choreographed sequence, 20 separate light sources begin their routine once the key fob is pressed.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Smart to sell Nissan-built car in U.S. in 2011

The U.S. distributor of Smart cars says it has a tentative deal with Nissan to sell a small, five-door car built by the Japanese automaker under the Smart brand, beginning in late 2011. Smart USA Distributor LLC, which is owned by Roger Penske's Penske Automotive Group, said the car would be powered by a gasoline engine and fit the B-segment size class.