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Jag hops on Super Bowl ad bandwagon

Jaguar is preparing to tout the brand's British roots in a new advertising campaign called "British Villains" that will be its largest ever and include its first Super Bowl commercial. The campaign will be used to launch the new F-Type coupe that debuts at the Los Angeles auto show later this month and goes on sale in April. The 30-second Super Bowl commercial will run during the second half of next year's event on Feb.

Beijing motor show: China means (auto) business

By Guy Bird Motor Shows 22 April 2008 05:34 Only a fool wandering around this week's Beijing motor show would still dismiss China as some also-ran automotive market full of rip-off designs and outdated ‘new’ cars based on old Western designs. While all of those clichés were still in evidence at the Chinese auto show, the copycat mentality is much less obvious than even a year ago at last year's Shanghai show. And every western car exec CAR spoke to was in awe of the upward sales trajectory that means China is still the place to do business in 2008.Yes, there are still some odd automotive fish, usually small ‘three-box’ saloon in shape such as the Chinese market only Citroen C-Elysee and the VW Lavida (a Jetta/Bora Plus car with less style).

SEMA 2008 show report: Ford F-150, Mustang and Flex

By Phil McNamara Motor Shows 06 November 2008 09:30 Ford's stand was dominated by four models: the Flex, a slammed, seven-seat SUV with Range Rover-styling cues; the iconic F-150 pick up; the Focus; and, of course, the Mustang. With an ear-splitting V8 roar, Ford unveiled a 50-edition run of the Cobra Jet Mustang, and the F-150 SVT Raptor, a go-anywhere extreme version of the pick-up, which will bounce across sand dunes in the Baja California race later this month before going on sale next year. But tucked away in a corner was a less environmentally destructive F-150, shaped by British engineering firm PML.