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New Hyundai i30: Look in to my eyes
Sun, 18 Mar 2012Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.
Volkswagen Polo 3dr (2009): first official pictures
Wed, 26 Aug 2009By Tim Swietochowski First Official Pictures 26 August 2009 08:00 Volkswagen has unveiled the new three-door Polo, which will go on sale in January 2010 with prices ranging from around £9200 to £14,000. The new supermini will be built in Volkswagen’s Pamplona factory in Spain, and shares its platform with the five-door Polo. Fitted as standard will be four airbags, ABS, ESP, hydraulic brake assist, a CD player, speed sensitive power steering and electric windows. Gone are the days of stripped-out superminis...
Toyota wins unintended-acceleration case
Fri, 01 Apr 2011Toyota secured a legal victory on Friday against the landslide of unintended-acceleration claims that have dogged the company for more than a year. A jury in New York found in favor of Toyota, rejecting claims of a driver who said a floor mat was the cause of his 2005 crash in a Scion tC. The jury took 45 minutes to reach the verdict after a weeklong trial in federal court.
