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2015 Audi A3 to star in Super Bowl XLVIII ad
Wed, 18 Dec 2013The 2015 Audi A3 will be the star of Audi's 2014 Super Bowl ad, the seventh consecutive year that the automaker will be airing a commercial spot during the sporting event. You might have seen last year's "Prom" campaign by Audi (the video above) or the even more memorable "Vampire Party" from 2012, featuring the Audi S7. Another recent Audi Super Bowl ad that the Internet seemed to like was 2011's "Release the Hounds" spot for the Audi A8, mocking old luxury...at Mercedes-Benz's expense, we might add.
Geneva motor show 2012: a video review
Thu, 08 Mar 2012As is now traditional, CAR gathered together three writers for a video debrief at the end of the first press day at the 2012 Geneva motor show. Listen to executive editor Gavin Green, contributing ed Ben Oliver and associate ed Tim Pollard debate the themes of the Geneva auto show in our video clip. We make no excuses for the production values – this is literally a handycam stuck on the dashboard of an ancient Land Rover Defender.
Fiat to spend big, dump the Punto & revive flagging fortunes by going upmarket
Tue, 10 Dec 2013Fiat Punto to be axed as Fiat moves upmarket Fiat are having a very rocky ride as the Italian economy lurchges from one crisis to another. But Sergio Marchionne has a plan to put Fiat back on track. Spending of €9 billion over the next three years is planned to revive production in Italy, rationalise the Fiat range and continue to push upmarket with Maserati and Alfa Romeo.