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Peter Schreyer introduces Kia's new Sportage

It's a sign of just how significant the new Sportage is for Kia that rather than flying UK journalists to an international launch location the company instead rented a boutique hotel in London's Notting Hill, created a sketch gallery in the basement and flew in key members of the car's development team to meet the press — who were then lent some the first new Sportage's in the UK to test for a month. One executive present at the event was Kia's Senior Executive Vice President and Chief Design Officer, Peter Schreyer. Car Design News was invited to meet with Peter to talk about his role at Kia and for him to talk us through a vehicle Kia is billing as the first to be designed entirely under his tenure.

Win an Audi R8 for the weekend!

By Tim Pollard Competitions 25 February 2009 09:00 Click here to win an Audi R8 for the weekend with CAR Magazine To celebrate CAR Magazine's new look, we've teamed up with supercar club Ecurie25 to give one lucky reader the keys to an Audi R8 supercar for a long weekend, with tyres from Blackcircles.com as a runners-up prize. The R8 remains one of our favourite sports cars of the moment and picked up our coveted Performance Car of the Year gong in 2007. You'll be able to collect the keys to the V8 on a Friday morning from Ecurie25's London HQ and get to drive the 414bhp coupe all weekend until you hand back the keys to their base on Monday afternoon.

Videos: Volkswagen's exterior and interior designers highlight the Up's design elements

We've enjoyed the design of Volkswagen's new Up since we first saw the vehicle in concept form at the 2007 Frankfurt motor show. Devoid of any extraneous detailing, the simple, product design aesthetic is pared back to represent the crux of VW's design philosophy: pure, simple and solid.  The result is a harmonious design that stands out from the pack, with simple surfacing and subtle detailing; the Up's design is pure and minimalistic, which serves to exude quality in the product. Inside, the vehicle is brimming with space-saving design details.  From an IP devoid of central air vents to a thin headrest that visually extends the height of the interior, the Up is a success story in space efficiency, but it is also finished to a high level using quality materials.