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Jaguar F-Type Coupe grabs a Super Bowl Spot

The Jaguar F-Type Coupe grabs a Super Bowl Spot The Jaguar F-Type Coupe is heading for a reveal at the Los Angeles and Tokyo Motor Shows this month, and Jaguar are already thinking big as they start to plot how to get the new F-Type Coupe in front of potential buyers. So they’ve grabbed a 30 second advert slot in next year’s televised Super Bowl in the US, which is guaranteed to get the new F-Type Coupe front and centre in potential buyers’ minds in the States. Playing on the predilection for Hollywood to use British actors as the villain, Jaguar’s F-Type Coupe campaign will have a ‘British Villians’ theme and pose the question: “Have you ever noticed how in Hollywood movies, all the villains are played by Brits?” Featuring ‘Renowned British Actors’ (yes, your guess is as good as ours) and launching the hashtag #GoodToBeBad , the new advert is being filmed by Brit Director Tom Hopper in London.

Mazda may revive the rotary as a hybrid car powerplant

Mazda Motor Corp. has given a new lease on life to its rotary engine in the form of a Mazda 2 hatchback reconfigured as an extended-range hybrid. The prototype runs as an electric vehicle, with an electric motor powering the wheels.

Lotus Evora – first customer car delivered

The keys are handed over for the first Lotus Evora customer car But it would appear that Lotus have little to worry about. Evoras are now running down the production line and will be up to full production levels by November. Lotus has an order book that fills the next five months already, and they’ve taken on 150 extra workers to cope with demand.