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Fiesta grabs Women's World Car of the Year prize

THE FORD FIESTA 1.0 Ecoboost has been crowned the Women’s World Car of the Year 2013. A panel of 18 women judged the car on factors such as colour, sex appeal and ease of driving. Beating off competition from Audi and Range Rover, the Fiesta was praised by the all-women panel and the awards chairman Sandy Myhre said: ‘It was clear from the outset the Fiesta struck a chord with our panel of women as it has features which clearly chime with the needs of female drivers.’ Barb Samardzich, chief operating officer, Ford of Europe, said: ‘The success of the new Fiesta, both in terms of this award and impressive sales, has been achieved with a car which is sharp looking, better connected and even more fuel efficient and fun-to-drive.’

Ford Design Center set to expand

Symbolic of the importance it plays in Ford's small car strategy, the automakers Design Center in Cologne, Germany, is about to receive a €11.6m redevelopment. Construction is already underway on the facility's new wing, which will include design studios and 100 workplaces. The 3,000 square-meter extension is set to be completed by the end of the year.

Keyless ignition trends toward standardization

A federal plan to require automakers to standardize keyless ignition systems in the wake of Toyota's unintended acceleration problems is likely to mirror industry guidelines issued in January, an automaker group said. Large automakers except Toyota said they already comply with the guidelines crafted by SAE International or plan to do so. These "recommended practices'' seek to counter the variation, driver confusion and safety problems that have ensued since automakers started installing push-button ignition in luxury models.