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Jaguar F-Type Coupe grabs a Super Bowl Spot

The Jaguar F-Type Coupe grabs a Super Bowl Spot The Jaguar F-Type Coupe is heading for a reveal at the Los Angeles and Tokyo Motor Shows this month, and Jaguar are already thinking big as they start to plot how to get the new F-Type Coupe in front of potential buyers. So they’ve grabbed a 30 second advert slot in next year’s televised Super Bowl in the US, which is guaranteed to get the new F-Type Coupe front and centre in potential buyers’ minds in the States. Playing on the predilection for Hollywood to use British actors as the villain, Jaguar’s F-Type Coupe campaign will have a ‘British Villians’ theme and pose the question: “Have you ever noticed how in Hollywood movies, all the villains are played by Brits?” Featuring ‘Renowned British Actors’ (yes, your guess is as good as ours) and launching the hashtag #GoodToBeBad , the new advert is being filmed by Brit Director Tom Hopper in London.

Alfa Romeo 4C concept

Following the limited production run of the 8C super car, Alfa Romeo unveiled its new sports car at the Geneva motor show – the 4C. The compact, lightweight and mid-engined sports car is a departure from anything Alfa Romeo is producing at the moment. Taking influence from the 8C's strongest attributes, it also mixes in a new design language for the Italian brand.

McLaren P1: New Photos

Just hours ahead of the official reveal of the McLaren P1 supercar we have a new set of photo showing more of the P1. We’ll have to wait until tomorrow for any technical details of what McLaren has put under the skin of the P1, but we do now have far more P1 photos to make a judgement on how it looks. The first three photos showed us the backend, side view and front three quarters of the P1, but now we get to see the P1 in almost all its glory in these new photos.