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Ford promote accessible & affordable technology in new campaign

Ford’s Active Park Assist parks a Focus on the roof of a skyscraper We do sometimes moan that cars are becoming so clever that it won’t be long before the driver’s just the blobby thing behind the wheel to keep an eye open as clever technology does its stuff. That said, modern technology is certainly doing wonders for tasks that many find irksome and difficult behind the wheel, and Ford are cleverly tapping in to their new technology to demonstrate just how helpful their new cars now are for the stressed driver with the Ford Primary Brand campaign. Ford‘s new Primary Brand campaign is focusing on technology like the new(ish) Active Park Assist that uses sensors to measure parking spaces as you drive by (not too quickly – you have to give it a chance) and then, at the push of a button – with the driver just following instructions for brake, gears and accelerator – neatly parks your new Ford for you.

Peugeot Ramps Up Production For New 308

FRENCH car maker Peugeot is to crank up production of its new 308 model as demand has rocketed for the recently crowned 2014 European Car of the Year. Built at Peugeot’s Sochaux plant in France, the firm has announced it’s to add a night shift from June, with the result that 600 jobs are being created and output will increase to a total of 1,563 cars per day. The firm has said it has already taken over 60,000 orders, while the decision to up production coincides with the launch this summer of an estate version, the 308 SW.

Jaguar XK bites the dust – XK production to end this summer

The last Jaguar XK – the Jaguar XK Dynamic R The Jaguar XK is the oldest car in Jaguar’s model lineup and the last real remnant of ‘old’ Jaguar. And it’s about to cease production. Jaguar has announced the XK will end production this summer as sales fall away and the XK struggles to make sense against the new Jaguar F-Type, a situation that will only worsen when the F-Type Coupe starts to arrive in customer hands.