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Nissan ads stray from focus on price

Nissan North America will stray from the discount-deal marketing pitch adopted late last year when a sinking economy kept consumers away from U.S. dealerships. A TV ad campaign that begins on Thursday will tout the loftier messages of safety, quality and performance.

Infiniti Essence Concept bows in at Geneva

The Infiniti Essence Concept is a show-pleaser, designed to grab a few headlines and give Nissan (makers of the Infiniti – which is Nissan’s equivalent of Toyota’s Lexus) some coverage of the brand ahead of the launch of its cars in Europe. And we’ve got to admit, a classy-looking, swoopy-coupe with a few eco-credentials is not a bad way to go. The Infiniti Essence Coupe - Nissan's show stopper to raise brand awareness for Infiniti ahead of its European launch The Essence is actually pretty imposing in the flesh.

2012 Porsche Carrera & Carrera S Cabriolet revealed

2012 Porsche 911 Carrera Cabriolet It’s only five minutes since the 2012 Porsche 911 arrived – well, Frankfurt in September – but already we’ve got the reveal of the 2012 Porsche 911 Cabriolet in Carrera and Carrera S guises, ahead of a debut at Detroit in January 2012. The stand-out feature of the 911 Cabrio – over and above the stand out features of the 2012 911 – is its new trick folding soft-top. Porsche has designed a new folding roof for the 2012 Cabriolet, which features a fabric-skinned composite panel for the top and back bits of the roof and magnesium in the frame, giving a much smoother appearance than a traditional folding roof.