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Mitsubishi lose the ‘O’

The Mitsubishi Evo X - Last of the breed What ‘O’? Yes, it’s Sunday morning and none of our brains are exactly on fire. But we still seem to be thinking more clearly than Mitsubishi, who have revealed they are to drop the Evo and concentrate on electric cars and hybrids.

MINI London 2012 Edition launches to celebrate Olympic Games

MINI London 2012 Edition - in patriotic red, white or blue The launch of the MINI London 2012 Edition to celebrate the Olympic Games neatly pulls together two of MINI’s marketing tactics; shove out as many limited edition models as you can and give them a London theme. True, this edition of the MINI uses the London moniker intact instead of using a badge from a London area, but it’s consistent with the current MINI special edition target. As is MINI’s aim to cash in on any bit of publicity it can – sometimes tenuously – get a hook on.

Concept Car of the Week: Chrysler Atlantic (1995)

The Atlantic concept was arguably one of the first retro-remakes, starting a trend soon followed by cars like the Alfa Romeo Nuvola and the Renault Fiftie. The story began at the 1994 Pebble Beach Concours d'Elegance where Chrysler president Bob Lutz and Chrysler design chief Tom Gale served together as judges. Presented on the lawn around the clubhouse were a variety of old and new concept cars, contrasting with the classic cars to be judged.