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Fisker Automotive lays off some workers as government reworks loan

Work on the Fisker Nina family sedan has temporarily halted at the Fisker Automotive plant in Wilmington, Del., while the carmaker and the federal government hash out details of the company's $529 million Department of Energy loan. The interruption has resulted in the layoff of 26 people at its Delaware plant and a number of contract engineers at Fisker's Anaheim, Calif., headquarters. Fisker Automotive said some of the engineering-staff reductions in Anaheim were already planned to occur in between development of the Karma and the Nina.

Toyota and Mercedes-Benz are top global car brands

Toyota & Mercedes-Benz are the Top Global Automotive Brands 2011 Interbrand, a branding consultancy, delivers a report on the world’s brands every year, and in 2011, despite recall woes and the devastation of the Japanese Tsunami, Toyota leads the automotive brands, with luxury car maker Mercedes-Benz just behind. Interbrand uses three measures to gauge how effective a brand is – performance of branded product, the brands ability to secure earnings and the role of the brand in purchasing decisions – to come up with a chart of the top 100 world brands. At the top of the tree are companies like Coca Cola, IBM, Microsoft and Google, but car brands do well with Toyota, Mercedes-Benz, BMW, Honda, VW, and Ford all making it in to the top 50.

Toyota future products: U.S. comeback effort fueled with product blitz

Toyota plans an onslaught of products in the next two years that will attempt to propel the brand back into a leadership position. At least 10 new or redesigned products will arrive in dealerships by the end of next year. A major change in Toyota's product development process involves lengthening the platform cadence.