Three-point Seat Belt Front, Left 13290230 Corsa D Original Opel - on 2040-parts.com

Citroen DS 5LS (2014) first official pictures

By Damion Smy First Official Pictures 19 December 2013 17:30 The Citroen DS 5LS has been shown in Paris to a group of Chinese media, as the brand pushes its ‘Frenchness’ with a C-segment saloon for the world’s biggest market. The 5LS is the result of Citroen’s splitting of its model line-up into two channels: it’s ‘C’ badged cars for more everyday, price-driven offerings and its more premium, design-centric DS models, which have formed a ‘fully fledged brand’ in China. The 5LS is worth a look for UK enthusiasts as ‘a major driver of the DS’s ongoing international development’.

Renault says Saturn supply deal ‘just didn't add up'

In the eleventh hour of Roger Penske's venture to acquire Saturn from General Motors Co. to keep the brand alive, Renault's executive committee in France concluded, “Ca fait deux.” Rough translation: “It's not going to come together.” Despite Penske's statements that his organization had been in discussions with automakers around the world, ultimately his hopes had been pinned on only one: Renault SA. Penske and Renault CEO Carlos Ghosn are friends and talk frequently.

Lincoln launches ad blitz

Lincoln is launching its biggest advertising campaign, a multimedia initiative that will include a one-minute spot during the Super Bowl on Feb. 3. The ads, appearing in conjunction with the launch of the 2013 MKZ sedan this month, go live Monday accompanied by events in New York, Miami and Los Angeles.