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Porsche seeks ‘everyday magic' with film contest

Porsche North America has tapped into its considerable fan base, seeking homegrown visions for its My Daily Magic filmmaking contest. Aspiring directors made 60-second spots for the brand that show his or her interpretation of “everyday magic.” Of those entries, 10 finalists were chosen to make 90-second commercials that will be voted on by the public, as well as by Porsche brass. One film shows a father that has to run some errands on a weekday.

Stop-Start Freelander on the way

Land Rover has announced that it will be introducing stop-start technology on its Freelander range from May 2009, thus saving around 8% on the Co2 emissions, and taking the Freelander down a group on VED, which should help move a few more Freelanders off forecourts next year. The technology for the stop-start was developed in-house, with a new engine management system coming from Bosch and an uprated starter from Denso. The stop-start option will be available on the 2.2 TD4, which accounts for nearly half of UK sales.

NHTSA probing coolant leak in Porsche 911?

In another embarrassing failure to understand what they're supposed to be regulating, the NHTSA has announced that they are investigating a “coolant leak” in Porsche 911s that were built with the GT1 engine block between 2001 and 2007. Maybe when they said coolant, they were talking about the oil that circulates in a 911 to keep the engine cool? Next thing you know, they'll be checking out fuel pumps on the Tesla Model S!