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MINI London 2012 Edition launches to celebrate Olympic Games

MINI London 2012 Edition - in patriotic red, white or blue The launch of the MINI London 2012 Edition to celebrate the Olympic Games neatly pulls together two of MINI’s marketing tactics; shove out as many limited edition models as you can and give them a London theme. True, this edition of the MINI uses the London moniker intact instead of using a badge from a London area, but it’s consistent with the current MINI special edition target. As is MINI’s aim to cash in on any bit of publicity it can – sometimes tenuously – get a hook on.

Lotus Evora 414E Range Extender EV moves forward

The Lotus Evora 414E – a Lotus Engineering range extender hybrid project – is still moving ahead with dynamic and durability testing now underway. On the surface the Evora 414E looked like every other Evora, but under the skin sat the first version of a Lotus range-extender platform with a pair of electric motors and a small, 3-cylinder range-extender engine promising impressive performance and economy. Despite the reveal of the 414E at Geneva in 2010, there’s not been a huge amount of news on Lotus pushing forward with the project, or at least not until we got the Infiniti Emerg-E Concept at Geneva this year that turned out to be underpinned by the Evora 414E platform.

Toyota reveals safety research car at CES

One day before the International Consumer Electronics Show opened its doors in Las Vegas, Toyota took the wraps off the highest-tech Lexus LS ever made. The car -- with spinning sensors and probing lasers galore -- is meant to demonstrate safety features that could be coming to production cars someday soon. Called the Advanced Safety Research Vehicle, it sure looked like some of the autonomous self-driving vehicles we saw at the DARPA Challenge, but Toyota stressed that a robot car is not the goal.