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Ford justifies its Vignale sub-brand (video)

The Ford Mondeo Vignale (pictured). Ford’s first Vignale-badged car Earlier this month, as the Frankfurt Motor Show approached, Ford revealed that it’s going back to a sales tactic they created in the 1970s – badge-engineering their cars with a coachbuilders name to create an upmarket sub-brand. Last time Ford played this game we had almost 30 years for the Ford Ghia, a range of Ford’s mainstream models that had all the toys as standard to try and create an appealing high-end option for buyers.

CCS - AISI project 2007

The college for Creative Studies (CCS) has been teaming up with the American Iron and Steel Institute (AISI) since 1989, bringing together imaginative automotive design and steel, the material of choice in the industry. As did last year's program, this summer also saw three engineering students from the University of Michigan (UM) join three CCS transportation design students to develop a concept car. Revolving around an 'Inside Out' theme, students conceptualized, rendered and created a concept vehicle based on a steel exoskeleton design.

Vogon poetry: Mercedes-Benz shows off S63 AMG Coupe

Depending on your taste for the "crown of literature," the above video is either barbaric hokum or sublime wordplay -- image-laden poetry, in AABB rhyming scheme, appealing to car enthusiasts making full use of their expensive English majors. "Darkness has a companion tonight," reads the passably Vincent Price-ish voice of a poem written exclusively for AMG by a "Betty Stewart," over sounds of the Mercedes-Benz S63 AMG Coupe roaring mellifluously across abandoned runways and through the world's largest parking garage. "Small creatures prick ears and tremble with fright.