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Acura promotes movie role with secret-agent kit

Rarely do the lengths to which a carmaker will go in promoting a product raise eyebrows here at AutoWeek, but it still happens from time to time. Case in point: Acura sent us a kit of secret-agent tests showcasing the role of its cars in the movie Thor. Touting the carmaker’s first stint in a major motion picture, the so-called Acura S.H.I.E.L.D.

Mini unveils next-generation hardtop

The wraps are off the all-new, third-generation Mini hardtop. Updates include renewed exterior styling, lots of gee-whiz electronics inside, and a new fuel-efficient, three-cylinder turbo engine under the hood as the base engine. “On the inside is where you see the revolutionary aspect,” said Jim McDowell, vice president, Mini of the Americas.

Whos Where: Jean-Pierre Ploué promoted at PSA

Jean-Pierre Ploué, Citroën Styling Director since 2000, has been appointed Director of Styling for the entire PSA Peugeot Citroën Group effective October 1. In this capacity, he will lead all of the Peugeot and Citroën styling teams, which have been consolidated at the Group's Automotive Design Network facility in Vélizy since 2004. This combined Peugeot and Citroën design center provides effective support for the Group's commitment to strengthening and differentiating the two brands' styling universes, a process that was initiated by Chairman Christian Streiff as part of the dynamic of the CAP 2010 program.