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Mercedes-Benz backs Smart with ads, deals

Smart USA will launch a TV, print and digital marketing campaign by year end to jump-start the struggling microcar brand that Mercedes-Benz USA took over on July 1. "People are not avoiding the brand or the product, but there is a great majority of people who are not aware of the brand," said Tracey Matura, the new general manager of Smart USA. Mercedes is also offering lease and finance deals for the Smart brand through its Mercedes-Benz Financial Services captive finance arm.

Daimler continues partnership with St. Moritz Art Masters Festival

Daimler will again be represented at this year's St Moritz Art Masters with the Mercedes-Benz, Maybach and AMG brands. For the fourth time, the Stuttgart-based manufacturer has taken part in the festival, taking place from August 26th to September 4th, which celebrates avant-garde contemporary art. The festival will be celebrated in St.

Honda shows off Concept C and Concept S at Beijing motor show

Alongside the Chinese introduction of its new ILX and RDX, Honda rolled out two concept vehicles that the company says presage new models to hit the Chinese market. The “C” in “Concept C” apparently stands for “cool,” “challenge” and “China,” which is er, um, iffy, but at least it's a departure from Honda's as-of-late anodyne exterior design. Though it rather closely resembles a late-model Hyundai dressed up in Super Sentai garb, Honda claims that the C's design was inspired by a dragon.