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BMW M3 Lime Rock Park Edition set for fall

The current generation of the BMW M3 has been with us since 2007. As it nears a refresh, the company built a limited run of 200 special M3 coupe Lime Rock Park Edition cars to celebrate the racetrack in Connecticut. Skip Barber, owner of Lime Rock, and BMW collaborated on the vehicle, which will only come in what BMW calls fire orange.

Chevrolet Impala

Chevrolet has unveiled its 2014 Impala at this year's New York auto show as the brand continues to reinvigorate its line-up. The Impala has long and low proportions. On the fascia of the car low-profile projector-beam headlamps flow around the front corners and frame the wide grille, while a power dome sits on the hood.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.