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Rockar Hyundai: Hyundai’s new digital sales channel

Rockar Hyundai will have a ‘Car Shop’ in Bluewater The death of the car showroom has long been predicted, and there’s no doubt that the car sales model we’re used to – visit showroom, see salesman, get upsold, leave with something you didn’t want – is going to die a death as the world and his dog get used to living, and buying, online. Now, Hyundai has decided there’s sufficient appetite for buying online to create a new digital platform for Hyundai buyers that removes the salesman from the equation and lets car purchases – and service followup – go properly digital. Enter Rockar Hyundai.

New Audi A3 price from £19,205

Audi has revealed that the new 3 door Audi A3 will cost from £19,205 with first UK cars due in September 2012. The new Audi A3 debuted at the Geneva Motor Show back in March and, despite looking almost the same as the old A3, is actually an all new offering from Audi. The new A3 gets a longer wheelbase thanks to the new MBQ platform, which gives more cabin room despite the almost coupe-like looks and a drop in weight thanks to aluminium bumpers and bonnet and high-strength steel.

DS5 stars in Citroën cinemagraphs

Citroen has released a series of ‘cinemagraphs' portraying the new DS5. The subtly moving images are an evolution of the traditional .gif file, and were created by automotive photographer James Lipman and design agency TIZA Creative. Designed to capture the personality and presence of the DS5, the hi-res moving images are a first in the Automotive PR industry - they have been used on various blogs and photography sites for some time now.