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Ferrari 149M Project for Geneva Motor Show – looks like a California update

Ferrari Project 149M will be revealed on 12th February 2014 It’s was 2012 when Ferrari updated their entry-level car – the Ferrari California – with less weight, more power and a handling package, and it looks like they’re about to do the same again. Ferrari are trailing a reveal of ‘Project 149M’ for the 12th February – and a reveal at the Geneva Motor Show next month – which, although slightly cryptic sounding, does point firmly to a Ferrari California ‘Modificato’. The California has the internal product code ‘F149′ and Ferrari has a history of producing ‘Modificato’ or ‘M’ versions of their road cars to move the game on – think Ferrari 575M.

New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?

Mansory Cyrus – the Carbon Fibre DB9 at Frankfurt

The Mansory Cyrus - a Carbon Fibre clad DB9 But then you see it in the flesh. And it may not really look like a DB9 at first glance, but something inside says ‘Yes, please’ to Mansory’s carbon-fibre fest that is the Cyrus. Despite ourselves.