Timken 710133 Seal, Man. Transmission-output Shaft on 2040-parts.com

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Peugeot 308 GT THP 200 (2010): a quasi GTI

Peugeot is 200 years old this month, so what better way to celebrate than launching a 200 horsepower warmed-up hatch. The new 308 GT THP 200 five-door pictured costs £21,995. Not quite as much sparkle as the RCZ, but that's why it's not badged GTI, in the UK at least.

UPDATED: 2014 Chevrolet Corvette LT1 V8 to make 460 hp, 465 lb-ft

UPDATED 5/28/2013: Chevrolet has officially rated the 2014 Corvette Stingray LT1 V8 at 460 hp at 6,000 rpm and 465 lb-ft of torque at 4,000 rpm. Chevy claims up to 316 lb-ft of torque is available starting at 1,000 rpm. Check out complete LT1 details below, and look for an upcoming breakdown of the latest LT1.