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Peugeot puts RCZ designer on Twitter

Like many automakers, Peugeot is now making conspicuous use of social media platforms as a component in its new car launch campaigns and in order to manage customer relations online. For its new RCZ coupe, Peugeot in the UK has been running a social media campaign under the strap line "It chooses you", with associated Twitter and Facebook accounts – which culminated with a member of the public winning an RCZ last week. For auto designers, there was little interest in the campaign up until last week, when Peugeot put RCZ designer Boris Reinmöller behind a computer terminal and opened him up to a public Q+A session through its Twitter account.

Apple iWatch illegal to use while driving

The Department for Transport (DfT) has confirmed that any driver caught using Apple’s new iWatch wearable technology behind the wheel will receive the same penalty as if they were using a mobile phone. The new “smartwatch” was announced this week and allows wearers to read text messages, make phone calls and browse the internet on the device. On Bing: see pictures of the Apple iWatch Apple to launch app that finds your car The wristwatch is wirelessly linked to the user’s mobile phone, which supplies the data connection to surf the web and make and receive calls.

VW Design Vision GTI gets 500bhp: Worthersee

The Design Vision GTI is built to show what a Golf built for racing would look like – and perhaps point to future evolutions of VW’s most successful car – and is built on the same MQB platform as the regular GTI. It’s a bit shorter (15mm) than a regular Golf, a chunk wider (71mm) and a lot lower (57mm) which conspires to make the Design Vision GTI much more aggressive looking than its mainstream sibling. Power comes from a 3.0 litre V6 with two turbos – good for 500bhp and 413lb/ft of torque – which is driven to all four wheels through a DSG ‘box and can scoot to 62mph in a supercar-like 3.9 seconds on its way to 186mph.