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GM launches Corvette ads on television

WITH VIDEO -- The first work from Goodby, Silverstein & Partners' new client, General Motors' Chevrolet, is out, and it's a testosterone-filled, 45-second TV spot for the 2011 Corvette. The ad, which aired for the first time Tuesday night on ESPN, marks GM's return to TV advertising for the Corvette after a five-year absence. Titled "Still Building Rockets," the commercial shows footage of rocket scientists juxtaposed with snapshots of GM plant workers building a Corvette.

BMW i8 Spied

The BMW i8 being filmed for BMW TV Just the other day we brought you the BMW i3 out playing in Scandinavia so, to complete the set, we thought we’d add to that with the BMW i8 doing exactly the same. These photos of the i8 being snapped in the snow are being reported as camouflaged cold-weather testing for BMW’s new “i” range of cars. Which – if you look carefully at the front of the i8 above – would seem unlikely.

Hyundai, Kia retract mileage claims

Hyundai and Kia overstated the estimated fuel economy on more than 900,000 U.S. vehicles sold over the past two years and will compensate owners for the faulty claims, a newspaper reported. In addition, the South Korean partners will lower the fuel-economy estimates on most of their 2012 and 2013 models, the Detroit News said.