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Marketing plan for the Scion iQ features parking, driving 'n' donuts

Part of Scion's quirky appeal to Gen Y is a knowing sense of not taking itself too seriously. After all, they're just cars, right? For the marketing launch of the Scion iQ minicar, Scion will have a brief spate of TV commercials that highlight the car's minute size and grand sensibilities.

Americans lag in basic maintenance of their vehicles, survey finds

Think you're a good car owner? Think again. A recent survey shows that 90 percent of Americans think they do everything they can to keep their cars in top-notch shape, but far fewer actually take some of the basics steps of proactive maintenance.

Entries open for Opel/Vauxhall Interactive Design Competition

Entries can now be submitted to the interactive design competition from  Opel/Vauxhall, in partnership with CDN, which asks students: "What do you think is our lounge style?"  Students are invited to upload their entries to the competition website www.cardesigncontest.com, where they can be viewed and commented upon by the design community as well as other students. CDN and Opel/Vauxhall is encouraging entrants to start uploading material from day one to increase their changes of getting useful feedback on their entries. The competition judges, as well as the design community and other students, will be looking at your research imagery and mood boards, sketches, renderings and video – whatever you feel best represents your vision.