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GM returns to the Super Bowl, new ads upcoming for the Camaro and Cadillac

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

Peugeot tease new sports saloon concept for Beijing Motor Show

Lurking under this cover is a new Peugeot Concept for the 2014 Beijing Motor Show Peugeot do good concepts, even if many don’t actually make it in to production. A case in point is the stunning Peugeot Onyx Concept we saw at the Paris Motor Show in 2012, which came with great styling, copper and carbon fibre bodywork, the use of unusual materials like crystal glass and compressed paper and a powertrain that used a 3.7 litre V8 at the back with an electric motor for added green credentials. Peugeot say their latest concept – which will debut at the Beijing Motor Show in April and is teased by the photo above – will use the same sort of innovative materials as the Onyx (which probably means it too will never see production) and preview the future of Peugeot’s styling.

Limited Edition Skoda Octavia vRS launched

Skoda has packaged up a limited edition of the Octavia vRS to tempt buyers to buy, and to be honest it’s not a bad deal. But then, nor is the regular vRS. The older you are, the harder it is to get over the ‘Skoda Skips’ of the past.