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Webinars: Realism & Product Correctness in Realtime from RTT

The quality of 3D visualization has improved markedly in recent years as a result of new algorithms – allowing design decisions to be made on the basis of virtual models. Products, including the interior and exterior design of a vehicle, can now be portrayed very realistically using high-end visualization software. This webinar, entitled 'Realism & Product Correctness in Realtime', demonstrates how product lifecycles in the automotive industry – which range from design, development and production through to marketing and sales – is becoming increasingly digital.

Who's Where: Nicolas Huet named PATAC exterior design director

Nicholas Huet has joined PATAC as exterior design director. Based in Shanghai, he will report directly to design director Holt Ware. French-born Huet, who spent 20 years at BMW as a designer, is in charge of the exterior PATAC design department, working on Chinese-specific programs as well as GM Global programs.

Going green is the new black

When hearing the term “luxury vehicle,” it’s safe to say your mind doesn’t automatically jump to phrases like “fuel-efficient” or “environmentally friendly.” Let’s be honest: Owning a gas-guzzling speed machine dressed to the nines inside and out is a serious status symbol in most cultures. But there’s a new trend taking over the luxury automotive world, and it’s covered in green. The demand for high-end hybrid cars is on the rise, not only for their notable mileage boost and decreased emissions, but also for the social gains of adopting the green technology.