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It’s the BMW 7-Series ‘Horse Edition’ to celebrate China’s Year of the Horse

The BMW 7-Series Horse Edition (pictured) heading for the 2014 Beijing Motor Show China is a huge car market for premium brand, so with the Beijing Motor Show on the way we’ll no doubt be seeing a raft of China Specials revealed as car makers seek to appeal to China’s still deep-pocketed buyers. Cars like the Ferrari 458 Italia China Special Edition, Audi R8 China Edition, Porsche 911 Turbo S China 10th Anniversary Edition and Aston Martin’s ‘Dragon 88′ special editions of the DBS Volante, Virage Coupe and V8 Vantage S Coupe are just a few of the China Specials Western car makers have bolted together to tempt the Chinese to part with their cash. Now we have another with the BMW 7-Series Horse Edition, which might sound like a special edition Land Rover Discovery but which is in fact a titivated 7-Series to celebrate the Year of the Horse.

Toyota will push safety in ad blitz

Its image still bruised by driver complaints about unintended acceleration, Toyota Division has decided to revamp its marketing message and shift the focus to safety in a big way, top executives said last week. Toyota Motor Sales U.S.A.'s sales fell 34 percent in August and are down 1 percent for the year--it's the only major manufacturer with a decline for 2010. Executives admit consumers have doubts about the safety and quality of Toyota vehicles, so they are planning an advertising blitz to counter that perception.

2014 Beijing Motor Show: weird and wonderful Chinese cars

The Chinese auto industry might not be the most important in the world yet, but it’s getting there. It’s already the top market for a large number of top-tier brands like Mercedes-Benz, and the industry has progressed to the point where companies including Nissan are setting up brands specifically to cater to the needs of Chinese buyers. But as far as Chinese brands go, things are very much a work in progress.