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Hyundai's Super Bowl ads highlight speed

Having been batted about regarding their fuel-economy claims, Hyundai has decided to use their Super Bowl ad dollars to highlight the raw power of the Sonata Turbo and the Genesis R-Spec sedan. We find the above Sonata ad a whimsical piffle, featuring a couple utilizing their family sedan's turbocharged 2.0L four to handily pass obnoxious/dangerous motorists. We're partial to the whipping, slimy ropes of dog drool.

2014 Kia Soul “Red Zone” takes it to the house

Kia Motors America announced its first special edition for the second generation 2014 Soul, dubbed “Red Zone.” This quirky, boxy compact car will get a head-to-toe makeover, taking inspiration and design cues from the 2012 Chicago Auto Show favorite, the Track'ster concept. The exterior of the Soul gets bright white paint, accented by pops of red. The grille, front and rear fascias and side skirts also will receive the distinguished red embellishments, adding to what Kia describes as “the aggressively styled body kit.” Custom 18-inch alloy wheels complete the “Red Zone” makeover.

New BMW M3 and M4 CONFIGURATOR now LIVE

New BMW M3 and M4 Configurator now live No customer has yet had the chance to drive the new BMW M4 (or its saloon sibling, the 2014 BMW M3) but that hasn’t stopped UK buyers clamouring to place an order. BMW UK has revealed that more than 200 UK customers have already placed and order for the new M Twins, with expectations that there will be almost 2000 sales in the first year (60/40 in favour of the M4 Coupe). But even though those first UK buyers for the M3 and M4 haven’t driven their new baby yet, they can now go online and play with the both the new M3 and M4 configurator to spec up their new toy just as they did with the dealer, but get a much better idea of what to expect.