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BMW unveils Super Bowl spots, digital shorts

According to said Dan Creed, Vice President of Marketing, BMW of North America, "The BMW 3 Series is the global benchmark for a sports sedan. With these shorts, we turn a spotlight on the innovations that make the 3 Series the standard to which others aspire." Funny, we always thought the 3's sterling reputation lay squarely on its continually-stellar dynamics and excellent powertrains. Despite the fact that the tagline, “We only make one thing, the Ultimate Driving Machine” is repeated at the end of each of these six digital shorts, only one of them actually shows the car in motion--the one to be broadcast in the Los Angeles area during the Super Bowl.

Kia Ex_Cee'd Cabrio Concept (2007): first official pictures

By Tim Pollard First Official Pictures 23 February 2007 09:40 Kia Ex_Cee'd Cabrio Concept: the lowdown The Koreans' ambitious growth plans show no signs of slowing down; last week, Kia unveiled the Cee'd estate production car - today, it slides the covers off a soft-top version of the same model. Dubbed, somewhat cornily, the Ex_Cee'd Cabrio, the convertible will be shown officially at the Geneva Motor Show in early March. And don't laugh at the back - it was designed by Peter Schreyer, formerly head of Audi design and now boss of the Koreans' studio.

Jaguar XJ_e plug-in hybrid debuts at Goodwood

The Jaguar Jaguar XJ_e plug-in hybrid research car with a 2.0 litre EcoBoost engine and 69kW electric motor on show at Goodwood. It’s been a bit of a Jaguar 24hrs with the news of prices for the new Xf Sportbrake and the debut of the new 3.0L Supercharged engine in the XJ for 2013. Now we get the public debut of the Jaguar XJ_e plug-in hybrid at the Goodwood Festival of Speed today featuring the 2.0 litre Ecoboost petrol engine from the Evoque and a 69kW (93bhp) electric motor.