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LTU Inaugural Transportation Design Show

On Thursday 8 May 2008, Lawrence Technological University (LTU) celebrated their Inaugural Transportation Design Freshmen Show at the school's campus in Southfield, Michigan. The Inaugural Show - sponsored Ford Motor Company - exhibited projects completed in a course of a single semester (15 weeks) from sketch to model by six freshman students. The brief was to develop a vehicle concept that utilized Ford's small vehicle platform in order to address environmental issues while attracting new customers.

Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

Video: Gordon Wagener on the Mercedes Concept Style Coupe

Mercedes-Benz has released a short video in which Head of Design Gordon Wagener presents the new Concept Style Coupe. The Concept Style Coupe, officially introduced at the recent Beijing auto show, was first seen at the Avant/Garde festival prior to Beijing in an unusual move for the brand. "In this case we thought the car was so progressive and avant-gardistic that we decided to put it here into this art show," says Wagener.