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Mazda MX-5 Superlight at Frankfurt

Mazda has created a stripped-down MX-5 for the Frankfurt Motor Show - The Mazda MX-5 Superlight And it’s achieved its success by being faithful to its origins. It has stayed a small, light, nimble and fun little car. It hasn’t got big and bloated and been boosted by endless power upgrades or sullied by the latest high-tech.

Design Contest: 2005 World Automotive Design Competition announced

The World Automotive Design Competition, sponsored by Alias and hosted by the Canadian International Auto Show, is back with more participating design schools and an impressive list of prizes. Design students from twenty-six schools around the world have been invited to design a World Car that visually identifies its cultural origins and, at the same time, has appeal, and can be sold throughout the world, in at least five countries on three continents. The vehicle should be easily recognized as coming from a particular culture.

Volvo uses Facebook to research new interior solutions

Volvo is using Facebook to conduct market research into how drivers use their cars' interiors via its new 'You Inside' app. Users are asked to create a personal profile that includes the car they drive, their lifestyle and a list of day-to-day items they keep inside their car. The aim is to identify new design solutions based around qualitative data.