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Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image

There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.

Mercedes MLC: Coupe M-Class coming in 2015

The 2015 Mercedes MLC - a coupe Mercedes ML You didn’t think Mercedes could ignore the unexpected success of the BMW X6, did you? Well, they can’t, so they’re planning a coupe version of the ML for 2015 – the Mercedes MLC. Big car news in the U.S – and jobs news, too – is that Mercedes are investing a not insignificant $2 billion in their production facility in Spartanburg, South Carolina, to up production of Mercedes for the North American market.

Hyundai Curb Concept at Detroit

Hyundai Curb Concept - on show at Detroit Whatever your opinion about Hyundai - and Kia, for that matter – we’d bet that it’s changed in the last few years. From dismissing Hyundai as the Lada for our age, you’ve probably come to accept, as have we, that they are churning out cars that deserve a place in the market. Hyundai’s offerings may not be up your street – you may prefer something with a posher badge – but what’s on offer with Hyundai’s latest models does need to be considered alongside much of the best from Japan, if you’re looking to buy in that market.