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Kia turn to consumer reviews to drive the brand
Wed, 09 Jan 2013Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.
Is this the Jaguar SUV? Or maybe a Jaguar XF ‘Allroad’?
Sun, 26 Feb 2012Is this a new Jaguar SUV / Crossover? We have a spy shot from the Discovery Owners Club showing a camouflaged Jaguar. Is this the Jaguar SUV, or a Jaguar XF ‘Allroad’ Crossover?
Aston Martin signs Christian Klien as final factory driver
Wed, 23 Mar 2011Ex-Formula One driver Christian Klien has completed Aston Martin Racing's factory driver lineup, the team said on Wednesday. He will join his new teammates in the all-new LMP1-class 007 AMR-One in the 24 Hours of Le Mans. Klien competed in 49 F1 races since 2004 and drove for Peugeot in Europe's Le Mans Series, and in 2008, he had both the fastest lap and finished third in the 24 Hours of Le Mans.