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BMW's Project-i will build 'premium vehicles'

By Ben Whitworth Motor Industry 05 March 2009 16:02 BMW’s much vaunted Project-i will adopt a radical new approach to mass transport for growing urban populations – but only for those that can afford it. 'These vehicles will be premium vehicles,' Project-i leader Dr Ulrich Kranz told CAR at the Geneva motor show. 'They will not be Tata Nano rivals – no way!

Speakers confirmed for Interior Motives China Conference 2010

Speakers are being confirmed for CDN's China conference this year, an event that seeks to bring together the changing design tones of global OEMs with the best of local design. Titled ‘New brands and the search for a design identity', the conference will explore both global and Chinese influences in this exploding market, and include both international and Chinese design chiefs within global OEMs. The event is hosted by CDN's print magazine, Interior Motives, and takes place in Beijing on 21-22 April, just before the auto show opens to the press on 23 April.

GM launches Corvette ads on television

WITH VIDEO -- The first work from Goodby, Silverstein & Partners' new client, General Motors' Chevrolet, is out, and it's a testosterone-filled, 45-second TV spot for the 2011 Corvette. The ad, which aired for the first time Tuesday night on ESPN, marks GM's return to TV advertising for the Corvette after a five-year absence. Titled "Still Building Rockets," the commercial shows footage of rocket scientists juxtaposed with snapshots of GM plant workers building a Corvette.