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VW launches 'Think Blue' campaign to pitch green initiatives

Volkswagen is trying to recreate the magic of its 1960s marketing of the Beetle by bringing its "Think Blue." marketing campaign to the United States to promote eco-friendly driving and green initiatives. The campaign - under way in Europe since last year - launches to coincide with a VW partnership with the Museum of Modern Art in New York City and Tuesday's grand opening of its new factory in Chattanooga, Tenn. VW calls the Tennessee plant "one of the world's greenest automobile factories." " 'Think Blue.' " bears witness to our holistic understanding of sustainability," said Jonathan Browning, CEO of the Volkswagen Group of America.

VW Amarok: Volkswagen pick-up comes to UK in 2011

Volkswagen will launch the Amarok pick-up truck in the UK in spring 2011. It’s the first time since the 1980s that a VW pick-up has been sold in Britain. VW plans to sell just a couple of thousand Amaroks a year in the UK in a full year; the big markets for this truck are utility-centric markets such as Australia and both north and south America (the VW Amarok is built in Argentina).

Cadillac ELR

Cadillac has revealed the ELR: a production version of the highly-acclaimed Converj concept revealed at the 2009 NAIAS in Detroit. The new luxury coupe will be equipped with extended-range electric vehicle technology – essentially a T-shaped lithium ion battery powering an electric drive unit mated to a a four-cylinder engine-generator, which propels the car when the battery's energy is low. "There's no mistaking it for anything but a Cadillac, an aggressive, forward-leaning profile and proportion showcases a uniquely shaped, modern vision of a personal luxury 2+2," said Ed Welburn, GM vice president, Global Design. Welburn also stated that the Converj concept sparked the idea of combining the desirability of a grand touring coupe with electrification.