Toyota Bb 2001 Front Right Strut Assy [0150100] on 2040-parts.com

Civic hybrid tests Honda's new strategy

Despite being the first to sell an electric-gasoline car in the United States and making hybrid technology a centerpiece of its fuel economy push, Honda Motor Co. has yet to have a hybrid hit. But the redesigned Civic Hybrid, launched April 20, is the first test of whether Honda's new strategy of tapping lithium ion batteries and, later, two-motor systems can break the streak.

Jaguar signs up Lana Del Rey to make the F-Type cool

Jaguar has revealed it has signed up singer songwriter Lana Del Rey to help promote the new F-Type sports car. Land Rover chose to use Mrs Beckham to promote the Range Rover Evoque, and went as far as allowing her input in a limited edition Evoque Beckham, a move that probably generated more column inches of PR for Land Rover than any amount of money could buy. So Jaguar are going a similar way with the F-Type, but instead of signing a Spice Girl they’ve had the sense to look at what is new and cool, and they’ve very sensibly decided the face of the F-Type is going to be singer songwriter Lana Del Rey.

BMW EfficientDynamics Concept teased +Video

The BMW tease for the EfficientDynamics Concept We already know that BMW will be bringing the ActiveHybrid X6 and ActiveHybrid 7 Series, and we’ve know for a while that they will be showcasing the BMW EfficientDynamics Concept. But what is this concept? In truth, BMW has done really well to hide the details.