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BMW US revives ‘The Ultimate Driving Machine’ +video

BMW 5-Series Refuel Advert - Ultimate Driving Machine As car slogans go, the ‘Ultimate Driving Machine‘ from BMW has probably been one of the most successful slogans in car history. Which made it all the more surprising when they dropped it. Their arguments for changing their marketing direction were sound, but always seemed a bit misguided.

New high-performance BMW X5 M50d diesel in pictures

BMW has released pictures and details of the new X5 M50d, a 381hp super-diesel SUV with the world’s most powerful straight-six diesel engine. It will join the new, third-generation X5 range, which is set to go on sale in the UK this November with prices starting at £42,590. The engine carries over from the previous X5 M50d, but the 2013 version is both quicker and more fuel-efficient.

ECC pulls out of ‘Spy-in-the-sky’ road charging trials

Essex County Council, in a show of uncommon common sense, has pulled out of trials for the new ‘Spy in the Sky’ road charging tax. Road pricing trials halted in Essex Secret trials of a new system to charge motorists by the mile were due to roll out in Essex, Leeds, North Yorkshire, Buckinghamshire, London, and Suffolk, trialing the technology that would enable the government to charge motorists based on where they drive and when they drive. But the whole trial has been put in doubt after ECC announced they were no longer prepared to take part.