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GM returns to the Super Bowl, new ads upcoming for the Camaro and Cadillac

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

Bristol in administration: sale expected in days

Bristol Cars could be sold within days, as the administrators are in exclusive talks with one bidder, CAR has learned. Several parties expressed an interest in the failed car maker, which collapsed into administration on 3 March 2011. Recovery specialist RSM Tenon is handling the sale and has reported a flurry of interest in Bristol Cars.

Steve Saleen still planning supercar

Auto-tuning entrepreneur Steve Saleen says he has legally regained use of his name on all his products after a lengthy court battle. On Tuesday, he detailed some of the plans for the company. Remember the S5S Raptor concept car revealed at the New York auto show in 2008?