Toyota Duet 2002 Coil Spring [1457551] on 2040-parts.com

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Mercury stores get quick way out: Dealers sell new cars as used

Expect strong Mercury sales numbers for November. Last week, some Mercury dealers pushed to move out their inventory--or at least take final incentive payment from the company and report the vehicles as sold--by Friday, Nov. 12.

Car of the Year 2013 finalists announced: do you agree?

The contest for 2013 Car of the Year is hotting up, with the shortlist for Europe's most prestigious new car award announced. The final eight contenders are: Ford B-max Hyundai i30 Mercedes A-class Peugeot 208 Renault Clio Subaru BRZ/Toyota GT86 Volkswagen Golf Volvo V40   This year, there are eight finalists instead of the usual seven, thanks to a dead heat between two contenders. According to the Car of the Year jury, the award's goal 'is to acclaim the most outstanding new car to go on sale in the [last] 12 months.' Not much fuel for enthusiasts in the 2013 CotY list...