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VW launches 'Think Blue' campaign to pitch green initiatives

Volkswagen is trying to recreate the magic of its 1960s marketing of the Beetle by bringing its "Think Blue." marketing campaign to the United States to promote eco-friendly driving and green initiatives. The campaign - under way in Europe since last year - launches to coincide with a VW partnership with the Museum of Modern Art in New York City and Tuesday's grand opening of its new factory in Chattanooga, Tenn. VW calls the Tennessee plant "one of the world's greenest automobile factories." " 'Think Blue.' " bears witness to our holistic understanding of sustainability," said Jonathan Browning, CEO of the Volkswagen Group of America.

Prize for budding young motoring journalists

By Peter Adams Motoring Issues 03 June 2009 12:39 Aspiring young car writers searching for a gateway into motoring journalism may want to start typing and enter The Sir William Lyons Award 2009. The Sir William Lyons Award, which is sponsored by Jaguar and promoted by The Guild of Motoring Writers, is free to enter and open to anyone aged between 17 and 23, of British nationality and resident in the United Kingdom. The winner will receive a trophy and a cheque for £2000 at the Guild’s annual dinner and awards evening in London.

Mark Webber quits Red Bull F1 for Porsche (2013)

Porsche has confirmed it’s poached Formula One driver Mark Webber from Red Bull Racing to race for it at the 2014 Le Mans 24hrs. The 36 year-old Australian has signed a multiple-year contract to drive Porsche’s new LMP1 challenger, which is aiming to give Audi a bloody nose in the world’s most famous endurance event next year. What does Mark Webber know about driving a Porsche endurance prototype at Le Mans?