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Chevrolet to dealers: Let Cruze shoppers test-drive competitors

Chevrolet is asking its 3,000 dealers to prepare for the late September launch of the Chevrolet Cruze compact by purchasing competitors' vehicles for test-drive comparisons. Chevrolet is encouraging dealers to have a Toyota Corolla and Honda Civic on site so prospective 2011 Cruze buyers can immediately measure the car against its segment competitors, said Margaret Brooks, Chevrolet small-car marketing director. At a media event Tuesday in suburban Detroit, Brooks said Chevrolet expects buyers to come away with a favorable view of the Cruze.

The Woodward Dream Cruise with Ian Callum

Try describing the Woodward Dream Cruise—a pulsing expression of Amer-ican automotive enthusiasm condensed into an endless, eight-lane traffic jam—and your audience will fall into one of two groups: The ones who shrug it off as inexplicable gasoline-fueled hysteria, or the ones who simply embrace it as the day-long automotive flash mob it is. Ian Callum, principal designer for Jaguar, falls firmly in the second camp. That's right.

AUTO SALES: GM, Ford, Honda, Toyota drag industry to 36% decline

General Motors, Ford Motor Co., American Honda and Toyota Motor Sales U.S.A. all reported sales declines of more than 31 percent in December as the U.S. auto industry capped its worst year since 1992.