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New Jaguar XJ – the Marketing

Elle Macpherson and Jay Leno - the very start of marketing for the new Jaguar XJ Marketing One thing you will see if you do any amount of air travel is the complete takeover by Jaguar of T5 at Heathrow. Huge billboards, touch-screen adverts, in-flight magazines – arrivals and departures all – will be barraged with the new Jaguar XJ for a whole month. And it’s a clever – and cost-effective – move by Jaguar.

1931 Marmon Sixteen convertible is the top seller at Hershey auction

A 1931 Marmon Sixteen Convertible Coupe, one of only 400 Marmon Sixteens built, sold for $517,000 at RM Auction's Vintage Motor Cars of Hershey event on Oct. 8. The Marmon Sixteen was the auction's top-selling car.

Opel / Vauxhall Mocha almost revealed as Buick Encore

Three quarters of the Bucik Encore - the American Mocha The European Opel / Vauxhall Mocha – a Corsa based SUV – has been almost revealed in the US with a tease for the Buick Encore. Just before Christmas we reported on a new Corsa-based SUV on the way from Vauxhall and Opel which looks like it’s going to be the Opel Mocha (and, we assume, the Vauxhall Mocha too). But in this new ‘One World’ for cars, where North America actually gets the sort of cars they would once have derided as too small to consider, the Mocha is also going on sale in the US.